Relyard's Rebranding
I was tasked with rebranding Relyard, with an emphasis on a new visual identity. Collaborating closely with the owner, I crafted unique and eye-catching designs.
OVERVIEW
Challenge
Relyard is a family-run business that sells quality garden products. I was responsible for designing a new identity for them. This involved new colors, fonts, logos, store banners, company catalogues and everything else needed for their targeted audience.
Goal
The main goal was to design a successful brand for the company owner. It needed to be acceptable for both himself and his new and old customers.
Outcome
The new identity resonated well with both the owner and the customer base. The fresh design elements, from business cards to catalogs, were well-received, effectively bridging the gap between Relyard's traditional values and its modernized image.
